CoverGirl
Last verified: April 2026
Read our full verification: Is CoverGirl Made in USA?Est. 1961
CoverGirl has been manufacturing products in Hunt Valley, MD since 1961. We carry 5 verified American-made CoverGirl products.
Heritage & History
CoverGirl was launched in 1961 by Noxell Corporation in Hunt Valley, Maryland, entering the mass-market cosmetics space with a focus on 'natural' looks appropriate for everyday wear rather than theatrical makeup. The brand's Clean pressed powder foundation, introduced in the early years, established CoverGirl as the go-to for everyday beauty that didn't look heavily made up.
CoverGirl's use of celebrity spokespeople — from Christie Brinkley in the 1980s to Queen Latifah, Drew Barrymore, and Taylor Swift in subsequent decades — made the brand a cultural touchstone rather than just a product line. The 'easy breezy beautiful CoverGirl' tagline became one of the most recognized advertising slogans in American culture. The Hunt Valley facility has produced CoverGirl's core cosmetics lines for over 60 years.
Made in Hunt Valley, Maryland
CoverGirl manufactures foundations, mascaras, and cosmetics at the Hunt Valley, Maryland facility, part of Coty's domestic manufacturing operations. Cosmetics manufacturing requires precise emulsion chemistry for foundations and lipsticks, mascara brush engineering for consistent lash separation, and pigment grinding to achieve the color accuracy that consumers expect across thousands of shade options.
Hunt Valley is in Baltimore County, Maryland, north of Baltimore in a region with deep pharmaceutical and personal care manufacturing roots. CoverGirl's Maryland production connects six decades of American beauty manufacturing to consumers who have grown up with the brand. For consumers who want mass-market cosmetics from an American brand with 60+ years of domestic production, CoverGirl's Maryland manufacturing delivers reliability and accessibility that defines the American drugstore beauty experience.
Quick Picks
Frequently Asked Questions
Is CoverGirl made in the USA?
Yes. CoverGirl manufactures 5 verified products in Hunt Valley, MD. CoverGirl has been an iconic American drugstore cosmetics brand since 1961, with manufacturing at Hunt Valley, Maryland producing the foundations, mascaras, and lip colors that have made CoverGirl the most widely recognized American beauty brand for six decades.
Where is CoverGirl manufactured?
CoverGirl is headquartered in Cary, NC. Manufacturing takes place in Hunt Valley, MD.
What CoverGirl products can I buy?
We carry 5 verified CoverGirl products across Beauty. Every listing links directly to Amazon with verified American manufacturing.
When was CoverGirl founded?
CoverGirl was founded in 1961. CoverGirl has been an iconic American drugstore cosmetics brand since 1961, with manufacturing at Hunt Valley, Maryland producing the foundations, mascaras, and lip colors that have made CoverGirl the most widely recognized American beauty brand for six decades.
Does CoverGirl ship from Amazon?
Yes, all CoverGirl products listed here are available on Amazon with free shipping for Prime members.