Est. 1976
Heritage & History
Will Primos founded Primos Hunting in Flora, Mississippi in 1976, starting with turkey calls built from his own hunting experience. Primos began by making calls for himself and his hunting partners, then expanding to fill what he saw as a gap in the market: game calls designed by hunters who actually used them in the field, not by manufacturers optimizing for price. The company grew steadily from a small Mississippi operation into one of the most respected names in American hunting products.
Flora, Mississippi remains the home of Primos Hunting's manufacturing operation. The company continues to make game calls in the same state where Will Primos developed his craft, and the Mississippi location gives the company's waterfowl and whitetail deer calls a credibility rooted in genuine Southern hunting tradition.
Made in Flora, Mississippi
Primos manufactures game calls in Flora using a combination of precision machined polycarbonate and wood components with hand-tuned reed systems. Turkey pot calls are made with slate, glass, and aluminum playing surfaces over cedar or walnut frames — natural materials that produce acoustic resonance different from synthetic alternatives. The calls are tuned by hand before shipping, a quality control step that requires the kind of acoustic judgment that cannot be automated.
The company's waterfowl calls use polycarbonate barrels machined to precise tolerances, with reed systems that are the result of decades of field testing in Mississippi and Arkansas duck blinds. Primos produces calls for every major North American game species: whitetail deer, turkey, elk, moose, duck, goose, coyote, and hog — a comprehensive domestic catalog built on species-specific acoustic research.
What Sets Them Apart
Primos calls are differentiated by acoustic authenticity — the result of recording and analyzing actual animal vocalizations and designing calls that replicate them. Will Primos's original insight was that most calls were close to accurate but not quite right, and that animals could tell the difference. The company's ongoing investment in field research and acoustic testing has produced calls that experienced hunters choose for high-pressure situations where animals have been conditioned to avoid unrealistic sounds.
For American hunters, using a Primos call made in Mississippi connects the equipment to a tradition of Southern hunting culture that extends back generations. The company's commitment to Flora manufacturing has kept skilled craftspeople employed in a small Mississippi town while producing products that hunters across the continent depend on every season.
Frequently Asked Questions
Is Primos made in the USA?
Yes. Primos manufactures 4 verified products in Flora, MS. Primos Hunting calls have been handcrafted in Flora, Mississippi since 1976, building a reputation among American hunters as the most realistic and reliable game calls produced in the United States.
Where is Primos manufactured?
Primos is headquartered in Flora, MS. Manufacturing takes place in Flora, MS.
What Primos products can I buy?
We carry 4 verified Primos products across Sports & Outdoors. Every listing links directly to Amazon with verified American manufacturing.
When was Primos founded?
Primos was founded in 1976. Primos Hunting calls have been handcrafted in Flora, Mississippi since 1976, building a reputation among American hunters as the most realistic and reliable game calls produced in the United States.