DOA Lures
6 verified products
Browse on Amazon →Last verified: April 2026
Read our full verification: Is DOA Lures Made in USA?Est. 1982
DOA Lures has been manufacturing products in Stuart, FL since 1982. We carry 6 verified American-made DOA Lures products.
Heritage & History
D.O.A. Lures was founded in 1982 in Stuart, Florida by Mark Nichols, a passionate angler who designed the first 3-inch soft plastic shrimp lure that would go on to transform saltwater fishing across the American Southeast. Stuart sits on Florida's Treasure Coast, where the Indian River Lagoon meets the Atlantic Ocean — a location that gave Nichols daily access to the snook, redfish, trout, and tarpon that his lures were designed to catch.
The DOA shrimp became the benchmark against which all other artificial shrimp lures are compared. The combination of hand-made quality, farm-grown shrimp scent impregnated into the soft plastic, and the lure's realistic swimming action made it immediately effective in conditions where fish had become wary of conventional artificials. Dedicated workers at the Stuart factory, who are passionate anglers themselves, continue the hand-made production tradition that started with Mark Nichols.
Handmade in Stuart, Florida
Every DOA lure is hand-made in Stuart, Florida. The soft plastic lures are infused with farm-grown shrimp attractant during manufacturing — a step that requires domestic production and careful quality control to ensure consistent scent distribution. The lures are available in 2-inch, 3-inch, 4-inch, and 6-inch sizes, covering the range from juvenile shrimp to large adult prey that big gamefish target.
The DOA Cal Jerk Bait extends the product line into jerkbait applications, providing the same American-made quality in a format that fishes effectively from the surface to mid-water column. DOA's Florida location means their production team fishes the same waters where their customers use the products — a feedback loop that has refined the lure designs over 40 years of real-world use. For saltwater anglers on both coasts who want proven American-made lures with documented effectiveness, DOA has earned its reputation through decades of fish caught.
Quick Picks
DOA FSH3 Shrimp Lure Rootbeer Green Holo 1/4 oz
DOA Lures
Sports & Outdoors
DOA Cal Jerk Bait Gold Rush 5.5 Inch Saltwater Fishing Lure
DOA Lures
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DOA Shrimp Bait 1/4 Ounce Clear Saltwater Fishing Lure
DOA Lures
Sports & Outdoors
Frequently Asked Questions
Is DOA Lures made in the USA?
Yes. DOA Lures manufactures 6 verified products in Stuart, FL. DOA Lures has been handmaking saltwater fishing lures in Stuart, Florida since 1982, creating the gold standard artificial shrimp lure that has proven itself from freshwater bass tournaments to offshore saltwater fishing across American coasts.
Where is DOA Lures manufactured?
DOA Lures is headquartered in Stuart, FL. Manufacturing takes place in Stuart, FL.
What DOA Lures products can I buy?
We carry 6 verified DOA Lures products across Sports & Outdoors. Every listing links directly to Amazon with verified American manufacturing.
When was DOA Lures founded?
DOA Lures was founded in 1982. DOA Lures has been handmaking saltwater fishing lures in Stuart, Florida since 1982, creating the gold standard artificial shrimp lure that has proven itself from freshwater bass tournaments to offshore saltwater fishing across American coasts.
Does DOA Lures ship from Amazon?
Yes, all DOA Lures products listed here are available on Amazon with free shipping for Prime members.