Is Absolutely Natural Made in USA?
Last checked Oct 25, 2026 · 7 verified products · see the evidence
Verdict
Yes, Made in USA
Absolutely Natural makes its products in the United States, in Melbourne, FL. Sources: 7 store listings that state US origin. Each is quoted and dated below.
American Score
Average American Score across 7 listed products. Only products at 70% or higher appear on this site.
Manufacturing Details
- Made in
- Melbourne, FL
- Headquarters
- Melbourne, FL
- Location detail
- Specific city confirmed
- History
- Long record of US manufacturing
- Founded
- 1992
How we verified Absolutely Natural
Most recent check: Oct 25, 2026
Store listings
We read the live store listing for 7 of the 7 Absolutely Natural products on this page (most recently Oct 25, 2026). All of them state US origin on the listing itself:
- “Made in USA” on Absolutely Natural - SPF 15 Mineral Sunscreen - Broad Spectrum Water Resistant Moisturizer Lotion For Body & F
- “Made in USA” on Absolutely Natural - Organic Tanning Oil Outdoor Tanning Enhancer - Spa Quality & Reef Safe with Rose Hips & A
- “Made in USA” on Absolutely Natural - SPF 30 Mineral Sunscreen - Broad Spectrum Water Resistant Moisturizer Lotion For Body & F
These checks are run by our software on a schedule: brand websites are re-read about every three weeks, store listings weekly, and news is scanned monthly. Every flag is checked against its original source before anything on this page changes. How the American Score works.
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About Absolutely Natural
Family-owned skincare maker founded by Charley Richards in 1992 and based in Melbourne, Florida. Produces reef-safe mineral sunscreens, lotions, body care and the Zoey Naturals baby line under one roof.
Heritage & History
Absolutely Natural was founded in 1992 by Charley Richards, who had worked in the suncare business since 1978, beginning at Hawaiian resorts including the Sheraton Maui and selling Hawaiian Tropic as a high-school salesman. He started the company to bring reef-safe sunscreens, lotions and aloes to resort hotel pool decks and beaches.
For more than 30 years the company has supplied resort hotels and spas, and over the last decade it has become a manufacturer and private-label partner for national and international brands. In 2018 Richards launched Zoey Naturals, a baby-care line, and in 2023 he passed leadership to his son Danny, who had worked in every department of the business for more than 21 years.
Made in Melbourne, Florida
The company describes an integrated production model in Melbourne, Florida, with everything made under one roof so it controls each step from sourcing raw materials to packaging the finished product. Its formulas use plant extracts, natural oils and butters, and it avoids parabens, sulfates and phthalates.
Absolutely Natural presents itself as family-owned and operated since 1992 and says a dedication to crafting products made in the USA is central to its identity, alongside its pledge to make reef-safe products.
American-Made Absolutely Natural Products
View all 7 products →
USA Verified
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USA Verified
Frequently Asked Questions
Is Absolutely Natural made in the USA?
Yes. Absolutely Natural is made in the United States, with manufacturing in Melbourne, FL. Family-owned company founded in Melbourne, Florida in 1992 by Charley Richards. Manufactures reef-safe mineral sunscreens, lotions, body care and Zoey Naturals baby products, with everything produced under one roof. Website states its products are made in the USA and that it also manufactures for other national brands. Leadership passed to Danny Richards in 2023.
Where is Absolutely Natural made?
Absolutely Natural is made in Melbourne, FL. The company is headquartered in Melbourne, FL.
Which Absolutely Natural products are made in the USA?
The site lists 7 verified American-made Absolutely Natural products in Beauty. Each one links to a store that sells it.