Maui Babe
Last checked: Nov 7, 2026
The full answer: Is Maui Babe Made in USA?Verification Summary
American Score
Manufacturing Location
Maui, Hawaii
Headquarters
Maui, Hawaii
Founded
1996
Products Verified
5 products
Evidence Breakdown
Factory Location Specificity
Manufacturing region identified
Website Claim
The brand's website says it makes its products in the USA
Manufacturing History
Long record of US manufacturing
Known Overseas Production
No imported lines on record
Verification Notes
Family-owned tanning and skincare brand founded in 1996 by Joe Rossi on Maui, Hawaii. Website's Our Story page states the company remains family owned and operated in Maui, Hawaii today, tracing directly back to the original home-bottled formula.
Brand evidence is re-checked on a rolling cycle
Quick Picks
Manufacturing Profile
Maui Babe manufactures in Maui, Hawaii. Founded in 1996, 30 years ago. The 5 Maui Babe listings here sit in beauty.
Verification tier
87% average
High: strong brand evidence, usually with product-level origin statements
Factory evidence
Regional
Maui, Hawaii
Catalog breadth
5 products
1 category
How we verified Maui Babe
Most recent check: Nov 7, 2026
From the brand's website
“A cruelty-free product made with Aloha on Maui”
mauibabe.com · checked Sep 26, 2026
Store listings
We read the live store listing for 5 of the 5 Maui Babe products on this page (most recently Nov 7, 2026). 1 of them states US origin on the listing itself:
Company history
“With Maui Babe being established in 1996, it quickly spread through the islands and became the #1 selling tanning oil in Hawaii.”
mauibabe.com · checked Sep 26, 2026
Ongoing monitoring
We scan news for factory closures, offshoring and ownership changes. Last scan Sep 26, 2026: no change found.
These checks are run by our software on a schedule: brand websites are re-read about every three weeks, store listings weekly, and news is scanned monthly. Every flag is checked against its original source before anything on this page changes. How the American Score works.
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Maui Babe was founded in 1996 and makes the products listed here in Maui, Hawaii. The site lists 5 verified American-made Maui Babe products.
Coffee, baby oil and a Maui basement
Founder Joe Rossi owned flower shops on Maui until the United strike and the Gulf War cut into the business and the family house went into foreclosure. In the brand's telling, he sat on the roof with coffee and a baby oil tanning mix, poured the coffee into the oil, and that evening added fresh aloe and kukui nut oil. Within a week he had the formula.
The family moved to a rental home, and Joe made and bottled the lotion in its basement. Maui Babe was established in 1996 and became the top-selling tanning oil in Hawaii before spreading to the mainland and abroad.
What is made on Maui
The company's Our Story page says Maui Babe "continues to be a family owned and operated business in Maui, Hawaii." Retail listings for its lotions say the same: the Browning and After Browning set is described as "Made in Maui" with Kona coffee extract and kukui nut oil, and the Before and After two-pack reads "Made in the USA, from Hawaii."
The original Browning Lotion and the After Browning Lotion are both covered by those statements. Maui Babe does not name the town on Maui where it bottles today.
![Maui Babe Before And After Browning Lotion, [2-Pack]- Before And After Sun Tan, 8 Ounces by Maui Babe - American Made](/products/b01mu03pid-maui-babe-before-and-after-browning-lotion-2-pack-before-and-after-sun-tan-8-ounces.jpg)
Frequently Asked Questions
Is Maui Babe made in the USA?
Yes, for the 5 products listed here. Maui Babe manufactures in Maui, Hawaii. Maui Babe makes browning lotion and after-sun lotion and says it is still a family business on Maui, Hawaii, where it was established in 1996.
Where is Maui Babe manufactured?
Maui Babe is headquartered in Maui, Hawaii. Manufacturing takes place in Maui, Hawaii.
What Maui Babe products can I buy?
The site lists 5 Maui Babe products in Beauty. Each one links to a store that sells it.
When was Maui Babe founded?
Maui Babe was founded in 1996. Maui Babe makes browning lotion and after-sun lotion and says it is still a family business on Maui, Hawaii, where it was established in 1996.
Where can I buy Maui Babe products?
Every Maui Babe product listed here links to a store that sells it, either a large online retailer or the brand's own shop.