Is Maui Babe Made in USA?
Last checked Nov 7, 2026 · 5 verified products · see the evidence
Verdict · checked Nov 1, 2026
Yes
Maui Babe is a family-owned tanning lotion maker in Hawaii. The brand's Our Story page says founder Joe Rossi first "made and bottled Maui Babe down in the tiny basement" of a Maui rental home, that the brand was "established in 1996," and that "Maui Babe continues to be a family owned and operated business in Maui, Hawaii."
| Product line | Made in | Status |
|---|---|---|
| Browning Lotion (original tanning lotion) | Maui, Hawaii | Made in USA |
| After Browning Lotion and Before and After sets | Maui, Hawaii | Made in USA |
Current retail listings back this up. The Browning Lotion and After Browning Lotion set is described as "Made in Maui with natural ingredients like Kona Coffee extract and Kukui Nut Oil," and the Before and After Browning Lotion two-pack reads "MADE IN THE USA – FROM HAWAII, TO ALL OVER THE WORLD." The brand does not name the exact town on Maui where it bottles today.
How we checked: On 2026-11-01 we read Maui Babe's Our Story page on mauibabe.com and the origin lines on current retail listings for its Browning Lotion set and Before and After Browning Lotion two-pack.
Sources: Maui Babe Our Story: founded 1996, family owned and operated in Maui, Hawaii · Maui Babe Browning and After Browning set: Made in Maui · Maui Babe Before and After Browning Lotion 2-pack: Made in the USA, from Hawaii
American Score
Average American Score across 5 listed products. Only products at 70% or higher appear on this site.
Manufacturing Details
- Made in
- Maui, Hawaii
- Headquarters
- Maui, Hawaii
- Location detail
- Regional USA confirmed
- History
- Long record of US manufacturing
- Founded
- 1996
How we verified Maui Babe
Most recent check: Nov 7, 2026
From the brand's website
“A cruelty-free product made with Aloha on Maui”
mauibabe.com · checked Sep 26, 2026
Store listings
We read the live store listing for 5 of the 5 Maui Babe products on this page (most recently Nov 7, 2026). 1 of them states US origin on the listing itself:
Company history
“With Maui Babe being established in 1996, it quickly spread through the islands and became the #1 selling tanning oil in Hawaii.”
mauibabe.com · checked Sep 26, 2026
Ongoing monitoring
We scan news for factory closures, offshoring and ownership changes. Last scan Sep 26, 2026: no change found.
These checks are run by our software on a schedule: brand websites are re-read about every three weeks, store listings weekly, and news is scanned monthly. Every flag is checked against its original source before anything on this page changes. How the American Score works.
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About Maui Babe
Maui Babe makes browning lotion and after-sun lotion and says it is still a family business on Maui, Hawaii, where it was established in 1996.
Coffee, baby oil and a Maui basement
Founder Joe Rossi owned flower shops on Maui until the United strike and the Gulf War cut into the business and the family house went into foreclosure. In the brand's telling, he sat on the roof with coffee and a baby oil tanning mix, poured the coffee into the oil, and that evening added fresh aloe and kukui nut oil. Within a week he had the formula.
The family moved to a rental home, and Joe made and bottled the lotion in its basement. Maui Babe was established in 1996 and became the top-selling tanning oil in Hawaii before spreading to the mainland and abroad.
What is made on Maui
The company's Our Story page says Maui Babe "continues to be a family owned and operated business in Maui, Hawaii." Retail listings for its lotions say the same: the Browning and After Browning set is described as "Made in Maui" with Kona coffee extract and kukui nut oil, and the Before and After two-pack reads "Made in the USA, from Hawaii."
The original Browning Lotion and the After Browning Lotion are both covered by those statements. Maui Babe does not name the town on Maui where it bottles today.
American-Made Maui Babe Products
![Maui Babe Before And After Browning Lotion, [2-Pack]- Before And After Sun Tan, 8 Ounces](/products/b01mu03pid-maui-babe-before-and-after-browning-lotion-2-pack-before-and-after-sun-tan-8-ounces.jpg)
USA Verified
USA Verified
USA Verified
Frequently Asked Questions
Is Maui Babe made in the USA?
Yes. Maui Babe is made in the United States, with manufacturing in Maui, Hawaii. Family-owned tanning and skincare brand founded in 1996 by Joe Rossi on Maui, Hawaii. Website's Our Story page states the company remains family owned and operated in Maui, Hawaii today, tracing directly back to the original home-bottled formula.
Where is Maui Babe made?
Maui Babe is made in Maui, Hawaii. The company is headquartered in Maui, Hawaii.
Which Maui Babe products are made in the USA?
The site lists 5 verified American-made Maui Babe products in Beauty. Each one links to a store that sells it.
Is Maui Babe made in Hawaii?
Yes. The brand says it "continues to be a family owned and operated business in Maui, Hawaii," and its retail listings describe the lotion as "Made in Maui."
Who founded Maui Babe?
Joe Rossi, who first made and bottled the lotion in the basement of a Maui rental home. The brand was established in 1996.
What is in Maui Babe Browning Lotion?
The brand describes Hawaiian-inspired ingredients such as Kona Coffee extract, aloe and Kukui Nut Oil, which the founder added "like the Hawaiians use for sunburns."