Is Maui Babe Made in USA?
Last verified: April 2026 · Based on 5 verified products and public manufacturing evidence
Yes — Made in USA
Maui Babe manufactures its products in the United States — specifically in Maui, Hawaii. Our verification team confirmed this through public manufacturing claims, factory records, and product listings.
![Maui Babe Before And After Browning Lotion, [2-Pack]- Before And After Sun Tan, 8 Ounces](/products/b01mu03pid-maui-babe-before-and-after-browning-lotion-2-pack-before-and-after-sun-tan-8-ounces.jpg)
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Maui Babe Before And After Browning Lotion, [2-Pack]- Before And After Sun Tan, 8 Ounces87% American ScoreAmerican Score
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Manufacturing Details
- Made in
- Maui, Hawaii
- Headquarters
- Maui, Hawaii
- Location detail
- Regional USA confirmed
- History
- Long-established (50+ years)
- Founded
- 1996
Verification Evidence
Family-owned tanning and skincare brand founded in 1996 by Joe Rossi on Maui, Hawaii. Website's Our Story page states the company remains family owned and operated in Maui, Hawaii today, tracing directly back to the original home-bottled formula. [2026-09-20 onboarded via brand-discovery: claim "Today, Maui Babe continues to be a family owned and operated business in Maui, Hawaii." at https://mauibabe.com/our-story/]
About Maui Babe
Maui Babe is a family-owned tanning and skincare brand founded in 1996 on Maui, Hawaii, where it remains headquartered and operated today.
Heritage & History
Maui Babe was founded in 1996 by Joe Rossi, who developed the brand's original tanning-oil formula by combining baby oil, coffee, aloe, and Kukui nut oil at his home on Maui after financial setbacks from an airline strike and the Gulf War affected his flower shop business. He bottled and distributed the formula from his rental home's basement, and it quickly became the top-selling tanning oil in Hawaii.
Maui Babe products spread from the islands to domestic and international markets while the company remained family owned. Joe's original formula and story remain central to the brand's identity today.
Made in Maui, Hawaii
Maui Babe states that it continues to be a family owned and operated business based in Maui, Hawaii, where the brand's tanning oils and skincare products originated in founder Joe Rossi's home in 1996.
The company describes its products as blending aloe and Kukui nut oil, ingredients used traditionally in Hawaii for sun care, continuing the formula developed on the island nearly three decades ago.
American-Made Maui Babe Products
USA Verified
USA Verified
USA Verified
Frequently Asked Questions
Is Maui Babe made in the USA?
Yes. Maui Babe is made in the United States, manufactured in Maui, Hawaii. Family-owned tanning and skincare brand founded in 1996 by Joe Rossi on Maui, Hawaii. Website's Our Story page states the company remains family owned and operated in Maui, Hawaii today, tracing directly back to the original home-bottled formula. [2026-09-20 onboarded via brand-discovery: claim "Today, Maui Babe continues to be a family owned and operated business in Maui, Hawaii." at https://mauibabe.com/our-story/]
Where is Maui Babe made?
Maui Babe is made in Maui, Hawaii. The company is headquartered in Maui, Hawaii.
Which Maui Babe products are made in the USA?
We carry 5 verified American-made Maui Babe products across Beauty. Every listing links directly to a trusted online store with verified manufacturing evidence.