Natural Vitality
Last verified: April 2026
Read our full verification: Is Natural Vitality Made in USA?Est. 2004
Natural Vitality has been manufacturing products in Austin, TX since 2004. We carry 5 verified American-made Natural Vitality products.
Heritage & History
Natural Vitality was founded in 2004 in Austin, Texas, with a focus on magnesium supplementation — a mineral that most Americans do not consume in adequate amounts through diet alone. The company's Calm magnesium supplement, introduced as Natural Calm, became the foundation of a brand that grew into the leading magnesium supplement line in the natural health market. The raspberry lemon flavor and the powdered delivery format — which allows consumers to mix a customized dose in water — differentiated Calm from tablet and capsule alternatives.
The company expanded from single-ingredient magnesium to a broader wellness supplement line while maintaining its commitment to US manufacturing and non-GMO, vegan formulations. Natural Vitality products appear consistently in Whole Foods, natural grocers, and Amazon's natural supplement category. The brand's growth reflected both the quality of its products and increasing consumer awareness of magnesium's role in stress management, sleep quality, and muscle function.
Made in the USA
Natural Vitality proudly manufactures its products in the United States, overseeing every step of production including formulation, testing, labeling, packaging, and fulfillment. The company's commitment to domestic manufacturing ensures quality control throughout the supply chain rather than relying on overseas contract manufacturing where oversight is more limited.
The Calm product line includes the original unflavored, raspberry lemon, cherry, and lemon formulations in 4-ounce, 8-ounce, and 16-ounce sizes. The Plus Calcium formula adds calcium for comprehensive bone and mineral support. Calm Gummies provide the same magnesium in a chewable format for those who prefer not to mix powder. All formulations are non-GMO verified, gluten-free, and vegan. The products are available on Amazon and at natural health retailers nationwide.
Quick Picks
Natural Vitality Calm Anti-Stress Magnesium Supplement Original 16oz
Natural Vitality
Health & Personal & Care
Natural Vitality Calm Anti-Stress Magnesium Supplement Raspberry Lemon 8oz
Natural Vitality
Health & Personal & Care
Natural Vitality Calm Kids Multi Gummies 60 Count
Natural Vitality
Health & Personal & Care
Frequently Asked Questions
Is Natural Vitality made in the USA?
Yes. Natural Vitality manufactures 5 verified products in Austin, TX. Natural Vitality manufactures its Calm magnesium supplements in the United States from its Austin, Texas headquarters, producing America's best-selling magnesium brand in formulations trusted by millions of people managing stress, sleep, and muscle recovery.
Where is Natural Vitality manufactured?
Natural Vitality is headquartered in Austin, TX. Manufacturing takes place in Austin, TX.
What Natural Vitality products can I buy?
We carry 5 verified Natural Vitality products across Health & Personal & Care. Every listing links directly to Amazon with verified American manufacturing.
When was Natural Vitality founded?
Natural Vitality was founded in 2004. Natural Vitality manufactures its Calm magnesium supplements in the United States from its Austin, Texas headquarters, producing America's best-selling magnesium brand in formulations trusted by millions of people managing stress, sleep, and muscle recovery.
Does Natural Vitality ship from Amazon?
Yes, all Natural Vitality products listed here are available on Amazon with free shipping for Prime members.