New Balance
Last verified: April 2026
Read our full verification: Is New Balance Made in USA?Verification Summary
American Score
Manufacturing Location
New England, USA
Headquarters
Boston, MA
Founded
1906
Products Verified
1 product
Evidence Breakdown
Factory Location Specificity
No specific location documented
Website Claim
Brand website explicitly claims Made in USA
Manufacturing History
20+ years of USA manufacturing
Known Overseas Production
This brand also makes some products overseas. Only verified USA-made items are listed.
Verification Notes
Running shoes with USA manufacturing in New England since 1906. Only specific models (990, 993, etc.) are Made in USA; the majority of New Balance footwear is imported.
Last verified: April 2026
Manufacturing Profile
New Balance manufactures in New England, USA. Founded in 1906 — a manufacturing history spanning 120 years. Our 1 verified New Balance listing sits in clothing & apparel.
Verification tier
76% average
Brand-verified — brand evidence holds, product-level evidence still firming up
Factory evidence
On file
New England, USA
Catalog breadth
1 product
1 category
How we verified New Balance
Most recent check: Oct 12, 2026
From the brand's website
US-manufacturing statement found on newbalance.com · checked Oct 12, 2026
Independent source
“A fifth factory in Londonderry, N.H., is slated to open in early 2026”
wwd.com · checked Sep 28, 2026
Amazon listings
We read the live Amazon listing for 1 of the 1 New Balance product on this page (most recently Oct 12, 2026). It states US origin on the listing itself:
- “Made in USA” on New Balance Men's Made in USA 990v6 Running Shoe
Ongoing monitoring
We scan news for factory closures, offshoring and ownership changes. Last scan Sep 28, 2026: no change found.
These checks are run by our software on a schedule: brand websites are re-read about every three weeks, Amazon listings weekly, and news is scanned monthly. Every flag is checked against its original source before anything on this page changes. How the American Score works.
New Balance has been manufacturing products in New England, USA since 1906. We carry 1 verified American-made New Balance product.
Heritage & History
William J. Riley founded the New Balance Arch Support Company in Boston in 1906, initially producing arch supports and orthopedic shoes for workers who spent long hours on their feet. The company evolved slowly through the first half of the 20th century before pivoting toward athletic footwear in the 1960s, when running as a recreational sport began its American ascent. New Balance released its first running shoe in 1961 and established a reputation for wide-width options and orthopedic comfort that distinguished it from fashion-driven competitors.
Through the running boom of the 1970s and 1980s, New Balance grew steadily while competitors increasingly moved manufacturing to Asia to reduce costs. New Balance made the deliberate decision to retain American manufacturing, a choice that became central to the brand's identity and marketing. The company built domestic factories and maintained them through decades of pressure from low-cost offshore competition, positioning the Made in USA line as a premium product for buyers who valued both quality and domestic sourcing.
Made in Massachusetts and Maine
New Balance operates domestic manufacturing facilities in Lawrence, Massachusetts and in Norridgewock and Skowhegan, Maine — factories that produce the company's Made in USA shoe line using American-sourced components wherever possible. The Made in USA designation requires that at least 70% of the shoe's value come from domestic materials and labor, a standard New Balance consistently meets and in many cases exceeds. The factories employ hundreds of American workers and represent a genuine commitment to domestic production that few competitors in the athletic footwear category can match.
The New England manufacturing facilities give New Balance a direct connection to the region where American shoe manufacturing was once a dominant industry, before mass offshoring in the latter half of the 20th century reduced it to a fraction of its former scale. By maintaining factories in Massachusetts and Maine, New Balance preserves both the workforce skills and the institutional knowledge needed to produce quality athletic footwear domestically. For buyers who want athletic shoes made in America, New Balance's New England factories represent one of the last viable options from a major global brand.
Frequently Asked Questions
Is New Balance made in the USA?
Yes. New Balance manufactures 1 verified product in New England, USA. New Balance was founded in 1906 in Boston, Massachusetts by William J. Riley, and remains one of the only major athletic footwear companies to manufacture shoes in the United States. Its domestic factories in Massachusetts and Maine produce the Made in USA line, with 70% or more of the content by value sourced from within the country.
Where is New Balance manufactured?
New Balance is headquartered in Boston, MA. Manufacturing takes place in New England, USA.
What New Balance products can I buy?
We carry 1 verified New Balance product across Clothing & Apparel. Every listing links directly to a trusted online store with verified American manufacturing.
When was New Balance founded?
New Balance was founded in 1906. New Balance was founded in 1906 in Boston, Massachusetts by William J. Riley, and remains one of the only major athletic footwear companies to manufacture shoes in the United States. Its domestic factories in Massachusetts and Maine produce the Made in USA line, with 70% or more of the content by value sourced from within the country.
Where can I buy New Balance products?
Every New Balance product listed here links to a trusted online store — a major retailer or the brand's own shop — where you can purchase directly.
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