Is New Balance Made in USA?
Last verified: March 2026 · Based on 6 verified products and public manufacturing evidence
Partially — Some Products Made in USA
New Balance's core product lines are made in the USA in New England, USA, but the brand has known exceptions where some products are manufactured overseas. Look for explicit "Made in USA" labeling on individual items.
Verification Confidence
Average confidence score across 6 verified products — scores ≥70% are shown on this site.
Manufacturing Details
- Made in
- New England, USA
- Headquarters
- Boston, MA
- Location detail
- USA manufacturing confirmed
- History
- Long-established (50+ years)
- Founded
- 1906
- Note
- Some product lines manufactured overseas
Verification Evidence
Running shoes with USA manufacturing in New England since 1906. Only specific models (990, 993, etc.) are Made in USA; the majority of New Balance footwear is imported.
About New Balance
New Balance was founded in 1906 in Boston, Massachusetts by William J. Riley, and remains one of the only major athletic footwear companies to manufacture shoes in the United States. Its domestic factories in Massachusetts and Maine produce the Made in USA line, with 70% or more of the content by value sourced from within the country.
Heritage & History
William J. Riley founded the New Balance Arch Support Company in Boston in 1906, initially producing arch supports and orthopedic shoes for workers who spent long hours on their feet. The company evolved slowly through the first half of the 20th century before pivoting toward athletic footwear in the 1960s, when running as a recreational sport began its American ascent. New Balance released its first running shoe in 1961 and established a reputation for wide-width options and orthopedic comfort that distinguished it from fashion-driven competitors.
Through the running boom of the 1970s and 1980s, New Balance grew steadily while competitors increasingly moved manufacturing to Asia to reduce costs. New Balance made the deliberate decision to retain American manufacturing, a choice that became central to the brand's identity and marketing. The company built domestic factories and maintained them through decades of pressure from low-cost offshore competition, positioning the Made in USA line as a premium product for buyers who valued both quality and domestic sourcing.
Made in Massachusetts and Maine
New Balance operates domestic manufacturing facilities in Lawrence, Massachusetts and in Norridgewock and Skowhegan, Maine — factories that produce the company's Made in USA shoe line using American-sourced components wherever possible. The Made in USA designation requires that at least 70% of the shoe's value come from domestic materials and labor, a standard New Balance consistently meets and in many cases exceeds. The factories employ hundreds of American workers and represent a genuine commitment to domestic production that few competitors in the athletic footwear category can match.
The New England manufacturing facilities give New Balance a direct connection to the region where American shoe manufacturing was once a dominant industry, before mass offshoring in the latter half of the 20th century reduced it to a fraction of its former scale. By maintaining factories in Massachusetts and Maine, New Balance preserves both the workforce skills and the institutional knowledge needed to produce quality athletic footwear domestically. For buyers who want athletic shoes made in America, New Balance's New England factories represent one of the last viable options from a major global brand.
American-Made New Balance Products
Frequently Asked Questions
Is New Balance made in the USA?
New Balance is partially made in the United States. Core product lines are American-made in New England, USA, but some products have known exceptions. Running shoes with USA manufacturing in New England since 1906. Only specific models (990, 993, etc.) are Made in USA; the majority of New Balance footwear is imported.
Where is New Balance manufactured?
New Balance manufactures its products in New England, USA. The company is headquartered in Boston, MA.
Which New Balance products are made in the USA?
We carry 6 verified American-made New Balance products across Clothing & Apparel. Every listing is linked directly to Amazon with verified manufacturing evidence.
Are all New Balance products made in the USA?
Not all New Balance products are made in the USA. The brand has known product lines or SKUs manufactured outside the United States. Look for explicit "Made in USA" labeling on individual products, or browse our verified New Balance products which have all passed our verification threshold.