Rival
5 verified products
Browse on Amazon →Last verified: April 2026
Read our full verification: Is Rival Made in USA?Est. 1932
Rival has been manufacturing products in El Paso, TX since 1932. We carry 5 verified American-made Rival products.
Heritage and History
Rival Manufacturing Company was founded in Kansas City, Missouri in 1932. The company built its reputation on practical, affordable small appliances for American kitchens — can openers, food choppers, and ice crushers that became household staples in the mid-twentieth century.
Rival's most significant contribution to American kitchen culture came in 1971 when it acquired the rights to the Naxon Beanery, a slow-cooking device. Rival relaunched it as the Crock-Pot in 1974, creating a new category of cooking that fit the lifestyle of working American families. The Crock-Pot became one of the best-selling kitchen appliances in American history.
Made in the USA
Rival produced its appliances in Kansas City and other American facilities for much of its history. The brand built its success on serving the practical needs of everyday American households with reliable, affordable products.
The Rival name became synonymous with value-driven American kitchen appliances — functional tools that worked consistently without demanding a premium price. Today Rival continues to offer roaster ovens, slow cookers, and kitchen tools that serve the same practical household needs the brand has addressed since 1932.
Quick Picks
Frequently Asked Questions
Is Rival made in the USA?
Yes. Rival manufactures 5 verified products in El Paso, TX. Rival is a classic American small appliance brand with roots in Kansas City, Missouri, known for pioneering the Crock-Pot slow cooker and producing affordable kitchen appliances for American households.
Where is Rival manufactured?
Rival is headquartered in Kansas City, MO. Manufacturing takes place in El Paso, TX.
What Rival products can I buy?
We carry 5 verified Rival products across Home & Kitchen. Every listing links directly to Amazon with verified American manufacturing.
When was Rival founded?
Rival was founded in 1932. Rival is a classic American small appliance brand with roots in Kansas City, Missouri, known for pioneering the Crock-Pot slow cooker and producing affordable kitchen appliances for American households.
Does Rival ship from Amazon?
Yes, all Rival products listed here are available on Amazon with free shipping for Prime members.