Est. 1988
Heritage & History
Seventh Generation was founded in Burlington, Vermont in 1988 by Jeffrey Hollender, who recognized a market for cleaning products effective enough to compete with conventional brands while eliminating the environmental and health concerns associated with chlorine bleach, synthetic fragrances, and petroleum-based surfactants. The company's name comes from the Great Law of the Iroquois Confederacy: in every deliberation, we must consider the impact on the seventh generation to come.
Burlington, Vermont has been the company's home since founding, and the Vermont location reflects both the environmental ethos of the brand and the practical reality that Vermont's business culture and workforce have supported the company's growth. Seventh Generation became the first cleaning products company to achieve EPA Safer Choice certification across its product line, a designation that requires third-party verification of ingredient safety.
Made in Burlington, Vermont
Seventh Generation formulates and manufactures its cleaning products in Burlington, using plant-derived surfactants sourced from coconut and corn rather than petroleum feedstocks. The laundry detergent enzymes are produced through biological fermentation rather than chemical synthesis, and the thymol-based disinfectant in their disinfecting cleaners is derived from thyme oil rather than synthetic biocides.
The company is a Certified B Corporation — a designation requiring rigorous third-party assessment of social and environmental performance, transparency, and legal accountability. The B Corp status is maintained through biennial recertification, which means Seventh Generation's manufacturing and sourcing practices are regularly evaluated against documented standards rather than self-reported claims.
What Sets Them Apart
Seventh Generation's products are differentiated by the combination of effective cleaning performance and transparent ingredient disclosure. The company publishes full ingredient lists including fragrance components — a level of transparency not required by federal law and not provided by most cleaning product manufacturers. For households with sensitivities to fragrance chemicals or concerns about specific surfactants, the ingredient transparency allows informed purchasing decisions.
The EPA Safer Choice certification provides third-party verification that the ingredients meet safety standards for human and environmental health — an independent endorsement that distinguishes Seventh Generation's claims from unverified natural marketing. For buyers who want clean homes and cleaner products, the Burlington, Vermont manufacturing and the Safer Choice certification represent the most verifiable domestic option in the category.
Seventh Generation Dish Liquid Free and Clear 25oz
Seventh Generation
Home & Kitchen
Seventh Generation Free and Clear Toilet Bowl Cleaner
Seventh Generation
Home & Kitchen
Seventh Generation Laundry Detergent Free and Clear 40oz
Seventh Generation
Home & Kitchen
Frequently Asked Questions
Is Seventh Generation made in the USA?
Yes. Seventh Generation manufactures 5 verified products in Burlington, VT. Seventh Generation has formulated plant-based cleaning and household products in Burlington, Vermont since 1988, pioneering the market for effective cleaning products free from synthetic fragrances, chlorine, and petroleum-based chemicals.
Where is Seventh Generation manufactured?
Seventh Generation is headquartered in Burlington, VT. Manufacturing takes place in Burlington, VT.
What Seventh Generation products can I buy?
We carry 5 verified Seventh Generation products across Home & Kitchen. Every listing links directly to Amazon with verified American manufacturing.
When was Seventh Generation founded?
Seventh Generation was founded in 1988. Seventh Generation has formulated plant-based cleaning and household products in Burlington, Vermont since 1988, pioneering the market for effective cleaning products free from synthetic fragrances, chlorine, and petroleum-based chemicals.