Tru-Fire
Last verified: April 2026
Read our full verification: Is Tru-Fire Made in USA?Verification Summary
American Score
Manufacturing Location
Superior, WI
Headquarters
Superior, WI
Founded
1960
Products Verified
4 products
Evidence Breakdown
Factory Location Specificity
Specific factory city identified
Website Claim
Brand website explicitly claims Made in USA
Manufacturing History
Established USA manufacturer
Known Overseas Production
No known overseas production
Verification Notes
Largest archery release aid manufacturer in the world, made in Superior, Wisconsin. Over 30 years of experience manufacturing release aids. Website states 'Proudly made in Superior, Wisconsin.' Part of Feradyne Outdoors. EdgeX, Smoke, and Sear series all manufactured in Wisconsin. All release aids designed and manufactured in the USA.
Last verified: April 2026
Manufacturing Profile
Tru-Fire manufactures at a specific factory location in Superior, WI. Founded in 1960 (66 years of US production on the books). Our 4 verified Tru-Fire listings sit in sports & outdoors.
Verification tier
94% average
High — strong brand-level and product-level evidence
Factory evidence
Specific city
Superior, WI
Catalog breadth
4 products
1 category
How we verified Tru-Fire
Most recent check: Oct 17, 2026
From the brand's website
“TruFire proudly manufactures its products in the USA, ensuring high-quality craftsmanship.”
thetrufire.com · checked Sep 28, 2026
Independent source
“1230 Poplar Avenue, Superior, WI 54880 (Feradyne Outdoors, Tru-Fire's parent). Founding year 1960 could not be independently corroborated from an official source.”
feradyne.com · checked Sep 20, 2026
Amazon listings
We read the live Amazon listing for 4 of the 4 Tru-Fire products on this page (most recently Oct 17, 2026). 3 of them state US origin on the listing itself:
- “MADE IN THE USA” on Tru-Fire Hardcore Buckle Foldback Archery Release
- “MADE IN THE USA” on Tru-Fire Hardcore 4 Finger Revolution Archery Release Camo
Company history
“1230 Poplar Avenue, Superior, WI 54880 (Feradyne Outdoors, Tru-Fire's parent). Founding year 1960 could not be independently corroborated from an official source.”
feradyne.com · checked Sep 20, 2026
Ongoing monitoring
We scan news for factory closures, offshoring and ownership changes. Last scan Sep 20, 2026: no change found.
These checks are run by our software on a schedule: brand websites are re-read about every three weeks, Amazon listings weekly, and news is scanned monthly. Every flag is checked against its original source before anything on this page changes. How the American Score works.
Tru-Fire has been manufacturing products in Superior, WI since 1960. We carry 4 verified American-made Tru-Fire products.
Heritage & History
Tru-Fire was founded in 1960 in Superior, Wisconsin, entering the archery market at a time when mechanical release aids were beginning to transform compound bow shooting. The company became a leading American manufacturer of wrist-strap and handheld release aids, developing the precision machining and trigger mechanisms that allowed archers to achieve consistent release points impossible with fingers alone.
Superior, Wisconsin sits at the western end of Lake Superior, in a region with strong manufacturing traditions and a deep hunting culture. Tru-Fire's decades of Wisconsin production have made the company one of the most trusted names in archery releases, with products used by tournament 3D shooters, target archers, and compound bowhunters.
Made in Superior, Wisconsin
Tru-Fire produces its complete line of archery releases at the Superior, Wisconsin facility. Manufacturing involves precision machining of metal components — triggers, jaws, cams, and adjustment mechanisms — to tolerances that ensure the trigger breaks consistently at the same pressure setting on every unit. The wrist straps are cut and stitched in Superior as well, allowing complete quality control over the finished product.
For compound bow hunters and target shooters who want mechanical releases made by a company with 60 years of American manufacturing experience, Tru-Fire's Superior production represents genuine expertise in a critical piece of archery equipment.
Quick Picks
Frequently Asked Questions
Is Tru-Fire made in the USA?
Yes. Tru-Fire manufactures 4 verified products in Superior, WI. Tru-Fire has manufactured archery releases in Superior, Wisconsin since 1960, producing mechanical releases used by compound bow hunters and competitive archers who need consistent, precise trigger performance every time.
Where is Tru-Fire manufactured?
Tru-Fire is headquartered in Superior, WI. Manufacturing takes place in Superior, WI.
What Tru-Fire products can I buy?
We carry 4 verified Tru-Fire products across Sports & Outdoors. Every listing links directly to a trusted online store with verified American manufacturing.
When was Tru-Fire founded?
Tru-Fire was founded in 1960. Tru-Fire has manufactured archery releases in Superior, Wisconsin since 1960, producing mechanical releases used by compound bow hunters and competitive archers who need consistent, precise trigger performance every time.
Where can I buy Tru-Fire products?
Every Tru-Fire product listed here links to a trusted online store — a major retailer or the brand's own shop — where you can purchase directly.
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