Is SmartyPants Made in USA?
Last verified: April 2026 · Based on 5 verified products and public manufacturing evidence
Yes — Made in USA
SmartyPants manufactures its products in the United States — specifically in Los Angeles, CA. Our verification team confirmed this through public manufacturing claims, factory records, and product listings.
Verification Confidence
Average confidence score across 5 verified products — scores ≥70% are shown on this site.
Manufacturing Details
- Made in
- Los Angeles, CA
- Headquarters
- Marina del Rey, CA
- Location detail
- Regional USA confirmed
- History
- Recent domestic production
- Founded
- 2011
Verification Evidence
SmartyPants Vitamins founded 2011 in Los Angeles, CA, acquired by Unilever 2020. All gummy multivitamins manufactured in the USA in a GMP-compliant facility in California. Products labeled 'Manufactured in California, USA.' Uses premium nutrients including omega-3 fish oil, vitamin D3, and methylfolate. Probiotic formulas manufactured in Canada and packaged in USA. Available on Amazon.
About SmartyPants
SmartyPants Vitamins manufactures its gummy multivitamins in California, combining premium nutrients including omega-3 fish oil, vitamin D3, and methylfolate into a format that has made it one of the best-selling supplement brands for children and adults on Amazon.
Heritage & History
SmartyPants Vitamins was founded in 2011 in Los Angeles, California by entrepreneurs Courtney Nichols Gould and Gordon Gould, who set out to create a gummy vitamin that actually used high-quality, bioavailable nutrients rather than the cheapest available forms. The founders had experienced firsthand how difficult it was to get children to take vitamins consistently, and they identified the opportunity to make a gummy that both tasted good and delivered genuine nutritional value.
The company grew rapidly on the strength of premium ingredients — fish-oil-derived omega-3s, D3 cholecalciferol, and methylated B vitamins — at a time when most gummy vitamins used inferior forms of each. SmartyPants became a consistent top seller in the Amazon vitamin category and was acquired by Unilever in 2020. Under Unilever, the brand has maintained its California manufacturing and premium ingredient commitments.
Made in California
SmartyPants gummy multivitamins are manufactured in a GMP-compliant facility in California. Products are labeled 'Manufactured in California, USA' and the company oversees production, testing, and packaging to maintain the quality standards the brand was built on. The Kids Complete Daily Gummy, the Adult Complete Daily Gummy, and the Organic lines all share the California manufacturing commitment.
The Kids Complete formula delivers omega-3 EPA/DHA from fish oil, vitamin D3, vitamin B12 as methylcobalamin, zinc, iodine, and vitamin K — a more comprehensive nutritional profile than most children's gummy vitamins. The adult line adds folate as methylfolate, the bioactive form recommended for people with MTHFR genetic variants. SmartyPants products are free of synthetic colors, artificial flavors, and artificial sweeteners, and are third-party lab tested for purity and potency.
American-Made SmartyPants Products
USA Verified
USA Verified
USA Verified
USA Verified
Frequently Asked Questions
Is SmartyPants made in the USA?
Yes. SmartyPants is made in the United States, manufactured in Los Angeles, CA. SmartyPants Vitamins founded 2011 in Los Angeles, CA, acquired by Unilever 2020. All gummy multivitamins manufactured in the USA in a GMP-compliant facility in California. Products labeled 'Manufactured in California, USA.' Uses premium nutrients including omega-3 fish oil, vitamin D3, and methylfolate. Probiotic formulas manufactured in Canada and packaged in USA. Available on Amazon.
Where is SmartyPants manufactured?
SmartyPants manufactures its products in Los Angeles, CA. The company is headquartered in Marina del Rey, CA.
Which SmartyPants products are made in the USA?
We carry 5 verified American-made SmartyPants products across Health & Personal & Care. Every listing is linked directly to Amazon with verified manufacturing evidence.