SmartyPants
Last verified: April 2026
Read our full verification: Is SmartyPants Made in USA?Est. 2011
SmartyPants has been manufacturing products in Los Angeles, CA since 2011. We carry 5 verified American-made SmartyPants products.
Heritage & History
SmartyPants Vitamins was founded in 2011 in Los Angeles, California by entrepreneurs Courtney Nichols Gould and Gordon Gould, who set out to create a gummy vitamin that actually used high-quality, bioavailable nutrients rather than the cheapest available forms. The founders had experienced firsthand how difficult it was to get children to take vitamins consistently, and they identified the opportunity to make a gummy that both tasted good and delivered genuine nutritional value.
The company grew rapidly on the strength of premium ingredients — fish-oil-derived omega-3s, D3 cholecalciferol, and methylated B vitamins — at a time when most gummy vitamins used inferior forms of each. SmartyPants became a consistent top seller in the Amazon vitamin category and was acquired by Unilever in 2020. Under Unilever, the brand has maintained its California manufacturing and premium ingredient commitments.
Made in California
SmartyPants gummy multivitamins are manufactured in a GMP-compliant facility in California. Products are labeled 'Manufactured in California, USA' and the company oversees production, testing, and packaging to maintain the quality standards the brand was built on. The Kids Complete Daily Gummy, the Adult Complete Daily Gummy, and the Organic lines all share the California manufacturing commitment.
The Kids Complete formula delivers omega-3 EPA/DHA from fish oil, vitamin D3, vitamin B12 as methylcobalamin, zinc, iodine, and vitamin K — a more comprehensive nutritional profile than most children's gummy vitamins. The adult line adds folate as methylfolate, the bioactive form recommended for people with MTHFR genetic variants. SmartyPants products are free of synthetic colors, artificial flavors, and artificial sweeteners, and are third-party lab tested for purity and potency.
Quick Picks
SmartyPants Kids Formula Daily Gummy Multivitamin 120 Count
SmartyPants
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SmartyPants Adult Complete Daily Gummy Vitamins 180 Count
SmartyPants
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SmartyPants Organic Kids Formula Gummy Vitamins 120 Count
SmartyPants
Health & Personal & Care
Frequently Asked Questions
Is SmartyPants made in the USA?
Yes. SmartyPants manufactures 5 verified products in Los Angeles, CA. SmartyPants Vitamins manufactures its gummy multivitamins in California, combining premium nutrients including omega-3 fish oil, vitamin D3, and methylfolate into a format that has made it one of the best-selling supplement brands for children and adults on Amazon.
Where is SmartyPants manufactured?
SmartyPants is headquartered in Marina del Rey, CA. Manufacturing takes place in Los Angeles, CA.
What SmartyPants products can I buy?
We carry 5 verified SmartyPants products across Health & Personal & Care. Every listing links directly to Amazon with verified American manufacturing.
When was SmartyPants founded?
SmartyPants was founded in 2011. SmartyPants Vitamins manufactures its gummy multivitamins in California, combining premium nutrients including omega-3 fish oil, vitamin D3, and methylfolate into a format that has made it one of the best-selling supplement brands for children and adults on Amazon.
Does SmartyPants ship from Amazon?
Yes, all SmartyPants products listed here are available on Amazon with free shipping for Prime members.