Forever New
Last checked: Nov 7, 2026
The full answer: Is Forever New Made in USA?Verification Summary
American Score
Manufacturing Location
Sioux Falls, SD
Headquarters
Sioux Falls, SD
Founded
1975
Products Verified
7 products
Evidence Breakdown
Factory Location Specificity
Specific factory city identified
Website Claim
The brand's website says it makes its products in the USA
Manufacturing History
Long record of US manufacturing
Known Overseas Production
No imported lines on record
Verification Notes
Family-owned company founded in 1975 (original formula created 1973 in Bloomington, MN). Manufactures its fabric-care/laundry detergent line at its facility in Sioux Falls, SD. Website FAQ states 'Our product are 100% made in Sioux Falls, SD USA.' Relocated to South Dakota in 1989 and has remained family owned and operated since.
Brand evidence is re-checked on a rolling cycle
Quick Picks
Manufacturing Profile
Forever New manufactures at its factory in Sioux Falls, SD. Founded in 1975, 51 years ago. The 7 Forever New listings here sit in home & kitchen.
Verification tier
100% average
Very High: strong brand evidence plus city-level origin statements for the products
Factory evidence
Specific city
Sioux Falls, SD
Catalog breadth
7 products
1 category
How we verified Forever New
Most recent check: Nov 7, 2026
From the brand's website
“Our product are 100% made in Sioux Falls, SD USA.”
forevernew.com · checked Oct 23, 2026
Independent source
“The company employs 15 people at its 11,000-square-foot office, manufacturing and distribution building on North Fourth Avenue in northern Sioux Falls.”
argusleader.com · checked Nov 6, 2026
Store listings
We read the live store listing for 7 of the 7 Forever New products on this page (most recently Nov 7, 2026). 3 of them state US origin on the listing itself:
- “Made in the USA” on Forever New Everyday Liquid Laundry Detergent, Pure Fresh Scent, 42 fl oz
- “Made in the USA” on Forever New Granular Delicate Detergent Powder, Original Scent, 32 oz
- “Made in the USA” on Forever New Granular Delicate Detergent Powder, Original Scent, 64 oz (2-Pack)
Ongoing monitoring
We scan news for factory closures, offshoring and ownership changes. Last scan Nov 6, 2026: no change found.
These checks are run by our software on a schedule: brand websites are re-read about every three weeks, store listings weekly, and news is scanned monthly. Every flag is checked against its original source before anything on this page changes. How the American Score works.
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Forever New was founded in 1975 and makes the products listed here in Sioux Falls, SD. The site lists 7 verified American-made Forever New products.
A 1973 kitchen formula
The first Forever New formula was mixed in 1973 in a small kitchen in Bloomington, Minnesota, as a gentler way to wash and brighten fine fabrics. The blend became a registered trademark, Forever New International, by 1975, the year the company counts as its founding. The family moved the business to South Dakota in 1989 and has stayed in Sioux Falls since. It is still family owned.
The products are free of dyes and phosphates, and the brand sells versions for delicates, activewear, baby clothes and medical compression garments.
Everything made in Sioux Falls
The FAQ answers the origin question in one line: "Our product are 100% made in Sioux Falls, SD USA." That covers the granular and liquid delicate washes in original and unscented versions, the Everyday enzyme liquid detergent and the Ovacion wash for dark delicates sold under the Forever New name. We found no Forever New product described as imported.
Frequently Asked Questions
Is Forever New made in the USA?
Yes, for the 7 products listed here. Forever New manufactures in Sioux Falls, SD. Forever New makes its delicate washes and everyday laundry detergents in Sioux Falls, South Dakota, where the family business moved in 1989.
Where is Forever New manufactured?
Forever New is headquartered in Sioux Falls, SD. Manufacturing takes place in Sioux Falls, SD.
What Forever New products can I buy?
The site lists 7 Forever New products in Home & Kitchen. Each one links to a store that sells it.
When was Forever New founded?
Forever New was founded in 1975. Forever New makes its delicate washes and everyday laundry detergents in Sioux Falls, South Dakota, where the family business moved in 1989.
Where can I buy Forever New products?
Every Forever New product listed here links to a store that sells it, either a large online retailer or the brand's own shop.