NiceTargets
Last checked: Nov 7, 2026
The full answer: Is NiceTargets Made in USA?Verification Summary
American Score
Manufacturing Location
Genoa City, WI
Headquarters
Genoa City, WI
Founded
2011
Products Verified
3 products
Evidence Breakdown
Factory Location Specificity
Specific factory city identified
Website Claim
The brand's website says it makes its products in the USA
Manufacturing History
Recent start in US manufacturing
Known Overseas Production
No imported lines on record
Verification Notes
NiceTargets designs and produces photo-realistic, weather-resistant plastic archery and shooting targets in Genoa City, Wisconsin, using high-definition wildlife photography licensed from photographer Eric Dresser.
Brand evidence is re-checked on a rolling cycle
Quick Picks
Manufacturing Profile
NiceTargets manufactures at its factory in Genoa City, WI. Founded in 2011. The 3 NiceTargets listings here sit in sports & outdoors.
Verification tier
83% average
High: strong brand evidence, usually with product-level origin statements
Factory evidence
Specific city
Genoa City, WI
Catalog breadth
3 products
1 category
How we verified NiceTargets
Most recent check: Nov 7, 2026
From the brand's website
“Our targets are made in the U.S.A.”
nicetargets.com · checked Nov 7, 2026
Store listings
We read the live store listing for 3 of the 3 NiceTargets products on this page (most recently Nov 7, 2026). All of them state US origin on the listing itself:
- “USA-Made” on NiceTargets Deer Archery Target - Variety of Broadside & Quartering Target, 28" x 40" Photo Realistic Deer Sho
- “Made in USA” on NiceTargets 80CM School Spot Archery Target, Shooting Targets for Bow Archery, Plastic All Weather Target for
- “Made in USA” on NiceTargets Games Archery Targets, Dart, Poker, Hunting Camp, Pool or Variety, Fun Shooting Target Practice Ga
These checks are run by our software on a schedule: brand websites are re-read about every three weeks, store listings weekly, and news is scanned monthly. Every flag is checked against its original source before anything on this page changes. How the American Score works.
Free Weekly Newsletter
American-Made Finds
One maker's story, the brands newly listed here, and a few US-made picks, every Thursday.
NiceTargets was founded in 2011 and makes the products listed here in Genoa City, WI. The site lists 3 verified American-made NiceTargets products.
A drop-cloth maker's target line
NiceTargets belongs to Sto-Cote Products, a family business in its fourth generation that dates to about 1948 and began with plastic-coated drop cloth paper for painters. The target idea dates to the 1990s, and the line launched in late 2011 using Sto-Cote's existing machines and processes. The company lists its address as 218 S Rd, Genoa City, Wisconsin.
The animal images come from wildlife photographer Eric Dresser, whom NiceTargets calls "a 40 year veteran of photography and the outdoors." The deer targets carry no marked kill zone, so shooters learn to find the vitals on a real-looking animal.
What "made in the U.S.A." covers
The homepage says: "Our targets are made in the U.S.A., conveniently perforated on rolls, packaged in reusable, all-mount dispenser boxes." The targets are printed on recyclable poly plastic rather than paper, so they hold up outdoors. The site does not name the plant, though it describes the line running on Sto-Cote's equipment. We list the 80cm spot target, a deer target and a games target.
Frequently Asked Questions
Is NiceTargets made in the USA?
Yes, for the 3 products listed here. NiceTargets manufactures in Genoa City, WI. NiceTargets prints photo-realistic archery and shooting targets on weather-resistant poly plastic in the USA. It is a division of Sto-Cote Products of Genoa City, Wisconsin.
Where is NiceTargets manufactured?
NiceTargets is headquartered in Genoa City, WI. Manufacturing takes place in Genoa City, WI.
What NiceTargets products can I buy?
The site lists 3 NiceTargets products in Sports & Outdoors. Each one links to a store that sells it.
When was NiceTargets founded?
NiceTargets was founded in 2011. NiceTargets prints photo-realistic archery and shooting targets on weather-resistant poly plastic in the USA. It is a division of Sto-Cote Products of Genoa City, Wisconsin.
Where can I buy NiceTargets products?
Every NiceTargets product listed here links to a store that sells it, either a large online retailer or the brand's own shop.