Is Delong Lures Made in USA?
Last checked Nov 7, 2026 · 5 verified products · see the evidence
Verdict · checked Nov 1, 2026
Yes
DeLong Lures hand-pours its soft-plastic baits in Ohio. Its site says that since 1946 it has made "durable, hand-poured soft plastic baits made in the USA," and its FAQ says "Every DeLong lure is hand-poured in America using baked molds." The company lists its address as 2381 Locust St, Canal Fulton, Ohio.
| Product line | Made in | Status |
|---|---|---|
| Pre-rigged worms, KILR Worms and swimbaits | Canal Fulton, OH (hand-poured; hook origin not stated) | Made in USA |
| Tadpoles, panfish baits and unrigged soft plastics | Canal Fulton, OH | Made in USA |
| Musky lures and bucktails | Canal Fulton, OH | Made in USA |
| Bait & Tackle section (partner gear) | Partners around the world (country varies) | Imported |
DeLong's history page says David DeLong poured his first KILR Worm in his Akron, Ohio basement in 1946; the company later operated in Cleveland and Centerville, Ohio, and was sold to a Michigan owner in the early 1980s. Its current owners, Stephen Ziegler and Aaron Futrell, restarted production in a garage and then in Canal Fulton, where DeLong "returned to its roots: Hand-poured soft plastics made in the USA." DeLong does not say where the hooks on its pre-rigged baits are made. Its online store also has a Bait & Tackle section with "select gear from trusted partners around the world"; DeLong says those items are clearly labeled, so the US-made claim covers its own soft plastics, not that resold gear.
How we checked: On 2026-11-01 we read DeLong Lures' home page, FAQ and company history page on delonglures.com.
Sources: DeLong Lures: hand-poured soft plastic baits made in the USA since 1946 · The History of DeLong Lures
American Score
Average American Score across 5 listed products. Only products at 70% or higher appear on this site.
Manufacturing Details
- Made in
- Canal Fulton, OH
- Headquarters
- Canal Fulton, OH
- Location detail
- Specific city confirmed
- History
- Long record of US manufacturing
- Founded
- 1946
How we verified Delong Lures
Most recent check: Nov 7, 2026
From the brand's website
US-manufacturing statement found on delonglures.com · checked Nov 7, 2026
Store listings
We read the live store listing for 5 of the 5 Delong Lures products on this page (most recently Nov 6, 2026). 4 of them state US origin on the listing itself:
- “Made in USA” on Delong Lures - The Squirm Fishing Lures - Ultimate Bass Fishing Kit, Weighted Jigs for Freshwater and Saltwate
- “Made in USA” on Made in USA 10" Pre-Rigged Weedless Swim Bait – Twister Tail Soft Plastic Bass Fishing Lures, Extra Durable Fr
- “Made in USA” on DeLong Lures 6" KILR Worm Weedless Pre-Rigged Soft Plastic Swimbaits, 5-Pack Variety
Ongoing monitoring
Under review. A source reports a possible change we are still confirming:
“Visit the Generic Store”
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About Delong Lures
DeLong Lures hand-pours soft-plastic worms, tadpoles and swimbaits in Canal Fulton, Ohio. David DeLong poured the first KILR Worm in his Akron basement in 1946.
An Akron basement, then Cleveland and Centerville
In 1946 David DeLong poured a six-inch, three-hook KILR Worm in the basement of his Akron, Ohio home. The business moved to Cleveland and then to Centerville, Ohio, where it added anise-scented baits and a patented weedless hook system (U.S. Patent 3,221,437), and made giant worms such as the 16-inch Snake.
In the early 1980s DeLong was sold to a tire maker in Warren, Michigan, and lures became a side line. Ed Pivarnik and Dave Lachowicz bought the lure business in 1998 and moved it to Valparaiso, Indiana, where they brought back the KILR worms and developed muskie baits like the Giant Witch. Pivarnik shut the company down in 2012.
Back in Ohio since 2021
Stephen Ziegler and Aaron Futrell, who had fished DeLong tadpoles since high school, bought the company in early 2021. Production started in Ziegler's parents' garage and moved to a building in Canal Fulton, in Stark County. The company address is 2381 Locust St.
DeLong says every lure is hand-poured in America using baked molds. That covers the pre-rigged KILR worms, swimbaits, tadpoles, panfish baits and musky lures we list. DeLong does not say where the hooks on its pre-rigged baits come from.
American-Made Delong Lures Products
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Frequently Asked Questions
Is Delong Lures made in the USA?
Yes. Delong Lures is made in the United States, with manufacturing in Canal Fulton, OH. Family-owned company founded in Akron, Ohio in 1946 by David DeLong, revived in 2021 by owners Stephen Ziegler and Aaron Futrell. Hand-pours soft-plastic fishing lures at its facility in Canal Fulton, Ohio. Website states lures are made in the USA, with a documented history of patented designs and national media features.
Where is Delong Lures made?
Delong Lures is made in Canal Fulton, OH. The company is headquartered in Canal Fulton, OH.
Which Delong Lures products are made in the USA?
The site lists 5 verified American-made Delong Lures products in Sports & Outdoors. Each one links to a store that sells it.
Where are DeLong lures made?
In Canal Fulton, Ohio. DeLong says every lure is hand-poured in America using baked molds, and lists its address as 2381 Locust St, Canal Fulton, Ohio.
How old is DeLong Lures?
The brand dates to 1946, when David DeLong poured a six-inch, three-hook KILR Worm in the basement of his Akron, Ohio home.
Is everything in the DeLong store made in the USA?
DeLong says all of its soft plastic lures are made in the USA. Its Bait & Tackle section also carries select gear from partners around the world, which it labels separately.